Privacy Policy
Effective Since: 2026
bhupi.ca (doing business as bhupi.ca, hereafter “we,” “our,” or “us”) operates the website www.bhupi.ca (the “Site”) and offers original watercolour artwork, prints, and related newsletters (the “Services”). This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our Services, in compliance with applicable privacy laws and regulations in Canada.
Introduction
We are committed to protecting your privacy. This Policy explains the types of information we collect, how we use it, your rights regarding your data, and how you can contact us with questions or requests. By using our Site and Services, you agree to the collection and use of information in accordance with this Policy.
Information We Collect
Personal Information you provide directly
- Name
- Email address
- Postal/shipping address
- Telephone number (optional)
- Payment information (for purchases; processed by accredited payment processors; we do not store full payment card numbers on our servers)
- Newsletter preferences, marketing permissions, and other contact preferences
- Any information you provide in correspondence or customer support requests
Personal Information collected automatically
- IP address, device type, browser type, and operating system
- Pages visited, time and date of visits, and referral source
- Information collected through cookies and similar technologies (see Cookies and Tracking Technologies)
Personal Information from third parties
Service providers or analytics partners that assist with marketing, analytics, or payments (see Third-Party Services)
How We Use Information
We use your information to:
- Provide, administer, and fulfill orders for artwork, prints, and subscriptions
- Process payments and manage billing and account information
- Communicate about orders, shipments, and related matters; send newsletters and marketing communications (where you have opted in)
- Respond to inquiries and provide customer support
- Personalize experiences and manage your preferences
- Maintain security, detect fraud, and protect our rights
- Comply with legal obligations and resolve disputes
Legal bases for processing under applicable laws (as relevant)
- Performance of a contract (e.g., processing purchases and delivering goods)
- Legitimate interests (e.g., fraud prevention, improving services)
- Consent (e.g., marketing communications; you may withdraw consent at any time)
- Compliance with legal obligations
Data Storage and Security
We store personal information on servers located in Canada or with trusted subprocessors as necessary to provide the Services.
We implement reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including access controls, encryption in transit where feasible, and secure storage practices.
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by law. For example, order records are retained for the period required by applicable commerce or tax regulations, after which they might be securely deleted or anonymized.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate, analyze, and personalize the Site and Services.
Cookies may be first-party (set by bhupi.ca) or third-party (set by partners such as analytics services). They help with site functionality, remembering your preferences, understanding site usage, and delivering targeted content or advertising where permissible.
You can manage or disable cookies through your browser settings. Disabling cookies may affect site functionality or limit certain features.
Third-Party Services
Payment processors: We use reputable third-party payment processors to handle transactions. We do not store full payment card numbers on our servers. These processors have their own privacy policies and operate under applicable laws.
Hosting, analytics, and marketing services: We may engage service providers to support site operation, analytics, and communications. These providers may process information on our behalf and must adhere to confidentiality obligations.
Social media and marketing platforms: If you engage with our social media widgets or newsletters, data may be transferred to these platforms in accordance with their privacy policies and your settings.
Data Sharing and International Transfers
We do not sell your personal information.
We may share your information with service providers and partners as described above, or as required by law.
If personal information is transferred outside Canada, we will ensure appropriate safeguards are in place to protect the data and provide a comparable level of protection.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will provide notice on the Site (and by other reasonable means, if appropriate) and update the “Effective Date.”
Your continued use of the Site and Services after any changes constitutes acceptance of the revised policy.
Contact Information
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us via contact page .
Acknowledgement
By using this Site and Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
